Outlook.com takes on Gmail directly with first ad spot
Gmail service. We’ve had just a little a hands-on inspect the general public preview they’ve released earlier today and located it to be nothing below clean, refined, and surprisingly easy to apply. What Microsoft has done between the discharge earlier today and the media blitz that’s happened for the time being is to release their first advertisement video spot, complete with a couple of pointed cut-downs on Gmail with visual cues.
What you’ll see on this spot is a slightly friendly, “Dear Email, why have our expectations become so low? It is time for something new.” And with that, they’re off to the races, having a peek at what’s quite obviously a rendering of Gmail with the name “OldMail” attached to it. This chalk drawing is instantly analyzed and tossed out with comments corresponding to:
• Creepy Ads
And replaced with a layout that, with sticky-notes, Microsoft is claiming will contain a catalogue of significant abilities and lines.
• Smart & Powerful
• Clean UI
• Modern Devices
From here it does a wonderful montage of those features with Skype video chat, some easy to take advantage of photo galleries, and nothing but lovely looks as its blue and white dominate the screen while photos and video are left to hold nicely within the stark gallery-like environment. This environment is, again, made to rather directly tackle Gmail, and Microsoft isn’t shying far from that concept either. You’ll be able to jump right in along with your own email address to enroll, use your Microsoft account to maneuver around, and connect with Twitter and Facebook while you are at it.
Windows Phone users will very soon be encouraged to take advantage of Outlook.com for his or her email needs while Microsoft finally makes a superb effort to depart Gmail behind. Skydrive and Skype are already onboard here so that you can hook up with your Windows Phone easily, and we’ll go ahead and make a wild guess and say that there is a new Outlook email app on its way for all mobile devices, too. We will see!