Electronic Commerce 2010 (6th Edition)
Product Description
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks–all in the social-computing business environment. Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Consumer Behavior, Market Research, and Advertising; B2B E-Commerce; E-Supply Chains, Collaborative Commerce, and Corporate Portals; Innovative EC Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce; Mobile Computing and Commerce and Pervasive Computing; The Web 2.0 Environment and Social Networ… More >>
Electronic Commerce 2010 (6th Edition)
Sixteen chapters, 716 pages, got everything on E-marketplace, consumer retailing, EC models and applications, EC support services, EC strategy and implementations. The global coverage is weak.
Rating: 4 / 5